Why Link Earning is the Way of the Future

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In the world of SEO, most of us may have recently found an esoteric bond between ourselves and others in online marketing.

What’s interesting is the staggering look of dread during these times of uncertainty that I see plastered across all of the faces of those whose lives revolve around search engine optimization. While I’m sure I’m not the only one trying to remain un-affected by the wide-spread anxiety leading up to these proceedings, I’ve finally begun to feel like the message Google has been trying to convey is becoming more visible with each change.marketing. This bond has become notably more apparent every time we get warning of another Google algorithm update.

Facing the Truth

Some of the more recent updates, like Penguin 2.0, have left people feeling exposed and stunned at the realization of just how wrong things had gone over the past fifteen years. The desperate attempts to rank first on Google’s search engine slowly lead to a slippery slope and there seems to be no end to the torment. Buzz about these updates is even more intriguing to me and concerns of how they can be hurting more than helping seems to be misplaced and ill-suited.

One of the leading search engine gurus and founding editor of Search Engine Land, Danny Sullivan, said it best when he said “In much of life, the most valuable things are the things you have to work hardest to get. It’s no different with links. If you find an easy route to obtaining them, there’s an excellent chance you’ve found an easy route to obtaining links that either have, or will have, little to no value.”

My advice would be to take that as scripture. Nothing ever comes as easily as we had been trying to make it, so why the qualms about the update when in reality, we brought this upon ourselves? Online marketers fell into a pattern that worked for a time but that time has passed. Now is the time for a new system to take root, a better system; one that is more ethical, brings about better results and allows the limitless world of ”online” to be utilized as it was meant to be in providing valuable information.

It is important to understand though that it’s not that these methods are all terrible.  There is still value in some building processes, for example, alerting a site of broken links or adding valuable comments on a post with intentions of building a relationship. But gone are the days of building links through spamming, link farming, and meaningless, low quality content. We have gone back to our roots when the days of honest relationship based “link earning,” was common practice and seen as the natural way to conduct business online. Jeremy Thorne’s recent article, “Earning Links VS Building Links” lays out a basic composition of this new found process along with the reasoning behind why it can be so effective.

I usually like to stay away from questions of possible negative risk and self-analysis but just for the sake of the integrity of the situation I’ll pose the thought: where would most of us be if we had not lost sight of the real purpose here?

Link earning is the way of the future

It’s time we ask a new set of questions – starting with how we get back on track. Rand Fishkin, in a recent post to The Moz Blog, “The Death of Link Building and the Rebirth of Link Earning,” presents an idea that there is still a relationship between the recent efforts of link building and the more appropriate strategies of earning links. This message can bring a bit of comfort to those who felt that all was lost with that recent update. He draws a parallel between the past and future and builds a vision of acceptance as well as a smoother transition into honest ranking.

The overall message Rand and so many others have been trying to convey is simple; the days of building links are gone. Besides, it’s robotic in nature and there is no room for robots in this world any more (unless you are crawling pages for Google, in that case…by all means).

Earning links is an involved process. It is building relationships, creating meaningful content, actively participating in real conversation, and managing a presence in the right circles.

10 bước tối ưu hóa công cụ tìm kiếm

Top 10 Search Engine Optimization Tips :

Follow these below tips while writing your website content or even creating your entire website.This will help you in achieving good ranking in Google,Yahoo and Bing.

#1 Keywords Analysis and Keyword Density  :

Keyword is a very natural term you used to hear in the websites and search engines and also this is a most important and essential thing you need to concentrate while creating a website or a blog.First you need to analysis your keywords, this means you need find which keywords are best match to your content, so you can implement the same in the website. For this keyword analysis we have a beautiful tool available on the web which nothing but the Google Keyword Analysis Tool.

#2 Choose correct URL and URL text  :

Choosing a proper URL and URL structure is very important for the SEO, because your first priority of showing the search result will start from your URL text, always choose URL or a post URL will match with the content of your post, this will help your blog listed top in the search results.And keep repeat the main keyword for at least two times in the URL text so it will make your website more effectively displayed in the search engines.

And also don’t forget to maintain the good URL structure for more focus on your website,maintaining a good permalink structure is one of the key feature in the Search Engine Optimization.

#3 Maintain Per post Meta, Description and Keywords Tags  :

Always use per post Meta tags which will boost your post and website ranking in the Search Engines,this is also a very essential thing you need to concentrate while writing a post or creating a website page.For more information on creating Meta tags see this tutorial.

#4 Use H1,H2 tags to show the priority content to the Search engines  :

Use H1 and h2 tags properly while writing your headings of post and page.Because h1,h2 tags will tell to the search engines that these headings are the important things in this post and don’t forget to use the proper keywords in the header tags, I am very much sure that this will increase your post rank in the search engines very fast.

Using the h1,h2 tags is also another great Art, because you need to use them with a purpose and with a proper place and time which can grab the users or visitors attention more…

#5 Use proper image names in the posts :

Using proper images with content will make your website looks and understand more easier but using proper image names also another important thing which is ignored by most of the webmasters.But it is not you must have to use proper image name which also considered as another keyword priority in the search engines and also which is very important to bring the image search traffic to your website.

So instead of using 1,2,3,4..abcd…please always use proper image name which reflects your content so the visitors and search engines can understand your website more easily and effectively.

#6 Use ALT tags to make your website valid in W3c Validator :

If you are some what good in HTML then you must know about the W3C school which can validate your website according to HTML standards. The difference between a valid and invalid website is the valid website will load faster and contains less errors which is very much liked by the Search engines.

To make this valid you need to use proper ALT tags which will describe your image and content of the post.If you are using WordPress then you don’t have worry about the ALT tags because WordPress will automatically add the ALT tags when you add the image.After that you can check your website at W3C Validator.

#7 Content is the heart of your post and website  :

Content is your first priority while writing a post or an entire website because if you choose wrong niche which is not familiar with your knowledge then it is just waste of time,because if you are half knowledge in the matter then how can you explain it to others ?.

So always choose best niche which matches your knowledge so you can explain it in a great way to your visitors. And also remember that content is the king of website. Without a good content no body visits your website, so keep this in your mind.

#8 Use Hyperlinks in Fancy way,most of search engines like it  :

Using hyperlinks to link the appropriate content to your website is essential because you can’t give all the information in one page or post, so hyperlinks will help you in creating the links to the proper websites and also you can use this hyperlinks in your favor like if you are writing about a post which is also included a topic which you have already written in the previous post.

So instead of writing the entire topic you can give the hyperlink of the previous post, this will also increase the inner link priority and share the rank of the pages equally.So always use proper hyperlinks in the right place to get success in the search engine world.

#9 Use some Social Media Widgets which will build a visitors Network for you :

Social Media is a wonderful place where you can keep in touch with your visitors, most of the professional blogger used to be keep in touch with the visitors,this will help them to grab the direct visitors more to their websites.Because nowadays Social media websites are become more popular so this will increase the visitors to your website and builds a fantastic network for you to make your blog always alive in the discussions.

If you want more information about the Social Media Optimization, then you can follow thistutorial.

#10 Speed up your website to achieve good ranking in search results :

I have already told this thing many times that all the search engines are decided to show onlyfaster loading websites on their top search results. Now speed of the website is also considered in the search rankings, this is because all the search engines decided to give a best search experience to their visitors by showing faster loading websites.

So this is the time to start optimizing your website to speed it up.To speed up your website follow this below tutorial which shows you how to speed up your website.

So these to ten essential SEO tips you must have to follow to achieve good ranking in the search engines.If you have any better suggestions please let me know in the comments section

Changing a website Title or Description Will change your Rank

Website title and description are one of the important factors in search engine optimization, most of the webmasters ignore this simple thing but they don’t know what they are losing. In the SEO part these are very important Meta tags, most of the search engines love to use your title tags and description tags including Google also. Anyway the question is Changing or using an effective title and description will change your rankings ?.

The Answer is YES  , because Title is one of the important factor which tell a search engine bot about the web page content, if you don’t use a good title targeting your niche keyword, then it will be ranked low in the SERP’s and that is really very bad for your website future. Now comes to description, this is also just like title, search bots grab your description and show it in the search engine ranking page, if your description is not effective, so even if your ranked high visitor don’t come to your website.

But this is not all, SEO ranking influenced by many factors, you need to perfect in each and everything or else your competitors may grow faster than you, beware!. But don’t stuff the keywords in to the title and description or else search engines will consider it as spam.

You can be up to date with my new Search engine optimization tips by subscribing to my News Letters.

Meta and Title Tags for Blogger

Custom meta tags are one of the killer method used for Search Engine Optimization, but unfortunately in blogger you don’t have an option to add Meta Tags for individual blog post.  Because blogger doesn’t support Plugins, Where as  in WordPress you can use All in One SEO pack Plugin for adding Meta Tags and Title Tags,Description etc. This is the major disadvantage with the Blogger. But don’t have to worry about it, every problem has a solution.

You can create a custom meta and Title tags using some web tools. But using a correct method is important.Using custom Meta Tags and title tags will increase your Keyword popularity and Search engine rankings. The major use of custom meta tags for your Each and every post is, increasing the visibility of your Content 

with suitable Keywords.

You can also manually create your own custom meta tags by editing this bellow code…

How to create Custom Meta Tags and Title Tags for Blogger Blog :

Edit this bellow piece of HTML code and paste into your blogger HTML Source code, exactly bellow to the header section  <head>.

Use this bellow HTML meta tags Code for Your Blog Home Page only, Never change this code and use this for one time only...

<b:if cond=’data:blog.pageType == “item”‘>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>
<b:if cond=’data:blog.url == data:blog.homepageUrl’>
<meta content=’This place is for your blog home page description‘ name=’description’/>
<meta content=’keyword1,keyword2,keyword3,keyword4,keyword5,keyword6,keyword7,keyword7, keyword8‘ name=’keywords’/>
</b:if>

Use this bellow HTML Meta tags code for you Blog Post, you have to create new code every time when you create a new article….

<b:if cond=’data:blog.url == “http://yourdomain.blogspot.com/yourblog-post-url“‘>
<meta content=’This place for your Blog post description’ name=’description’/>
<meta content=’keyword1,keyword2,keyword3,keyword4,keyword5,keyword6,keyword7,keyword7, keyword8‘ name=’keywords’/>
</b:if>

Replace the blue text with your own Keywords and Description, and paste it in your blogger HTML Header section. So from this time whenever you post a new article, just change the second code with your own Article URL, keywords and description.

This article will definitely help you, in order to get the High page rank and top positions in Search engines.